With IGTV, Instagram is Becoming Television for the Mobile Generation

The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance. Instead of having to go to the cinema to watch the… Continue reading With IGTV, Instagram is Becoming Television for the Mobile Generation

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Too busy to read? Just click the play button below to listen to this post. http://data.voxsnap.com/player/v1/buffer/voxsnap.js “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate,… Continue reading Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

How the Instagram Algorithm Works in 2018: Everything You Need to Know

How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under… Continue reading How the Instagram Algorithm Works in 2018: Everything You Need to Know

6 Shortcuts to Speed Up Your Social Media Scheduling Process

As a social media manager, you likely spend a good chunk of your day scheduling content for your brand’s social media profiles. We understand the challenge. Social media scheduling can be a time-consuming process. So we would love to help! In this post, I’ll be sharing some ways you can save time while scheduling content… Continue reading 6 Shortcuts to Speed Up Your Social Media Scheduling Process

Social Media Engagement is the New Social Media Marketing: How To Do It Well

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. Social media is as much about engagement with other people as… Continue reading Social Media Engagement is the New Social Media Marketing: How To Do It Well

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. But Pinterest isn’t just for individual users like you and me. It also represents a huge opportunity for… Continue reading How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

How Facebook Marketing is Changing (And How to Be Prepared)

Too busy to read? Just click the play button below to listen to this post. http://data.voxsnap.com/player/v1/buffer/voxsnap.js Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that… Continue reading How Facebook Marketing is Changing (And How to Be Prepared)