How to Get over Perfectionism (and Execute on Your Ideas)

As marketers, we’re all too familiar with putting off executing on an idea. There’s always a perfectly good reason for this: the end goal hasn’t quite crystallized yet. The resources and budget need to be better thought through. The analytics systems in place don’t seem up to par. …you know how the rest goes. The… Continue reading How to Get over Perfectionism (and Execute on Your Ideas)

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

By now, you’ve most likely heard that the Instagram platform has surpassed 1 billion monthly active users worldwide and that 400 million+ people are using Instagram Stories on a daily basis. But, did you know that Instagram now makes up more than one-third (36%) of Facebook’s total ad revenue? A revenue number that is expected to… Continue reading How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your brand. I know I have. But now, I believe it’s time to reconsider these studies. In the last few years, more and more studies on the best times… Continue reading It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

How to Schedule Tweets to Maximize Reach and Engagement

Even though Twitter has introduced an algorithm to its timeline, most of the tweets we see on our timelines are still displayed reverse-chronologically. This means that tweeting at the right times can help you reach and engage more followers. But as social media managers, you most likely don’t have the time to wait around and… Continue reading How to Schedule Tweets to Maximize Reach and Engagement

With IGTV, Instagram is Becoming Television for the Mobile Generation

The way we consume content has always been driven by technology. In the early 20th century, cinema was the clear leader, with 65 percent of the U.S. population attending the cinema each week in 1930. Then came the television, and scarcity turned into abundance. Instead of having to go to the cinema to watch the… Continue reading With IGTV, Instagram is Becoming Television for the Mobile Generation

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Too busy to read? Just click the play button below to listen to this post. http://data.voxsnap.com/player/v1/buffer/voxsnap.js “We love coffee, but we love community and people more.” This Foster Coffee Company credo isn’t just a brand statement. It’s at the heart of their social media strategy too. We spoke to co-founder Nicholas Pidek and marketing associate,… Continue reading Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business