10 Ways Universities Can Use Facebook to Market to and Connect With Students

When I was in university two years ago, Facebook was already intertwined with student life. We heard about news and events through Facebook Pages and collaborated on group work through Facebook Groups. After graduating, I’ve been getting updates about the university through the alumni Facebook Page. Nowadays, it’s also common for prospective students to research… Continue reading 10 Ways Universities Can Use Facebook to Market to and Connect With Students

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends. The reaction… Continue reading The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm. Up until 2015, the Twitter timeline displays… Continue reading How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach)

5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018

If you want to be successful on Facebook in 2018, you’ll need more than just incredible content. In fact, Facebook marketing success is as much about distribution as it is content.¬†Especially as organic reach in Facebook’s News Feed continues to decline for many Pages. So how do you get your Facebook content in front of… Continue reading 5 Facebook Advertising Tips to Help You Maximize Your Budget in 2018

2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Now, it’s one of the most popular content individuals are posting. More than 300 million people are sharing stories on Instagram and WhatsApp separately every day, and… Continue reading 2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018

Social media conferences are one of the best ways to learn from top practitioners in the field, connect with fellow social media marketers, and be inspired to do more great things on social media. But how do you know which one to attend? We hope to make things easier for you with this go-to guide… Continue reading Your Annual Social Media Conferences Guide: 20+ Top Conferences to Attend in 2018