The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

What’s in store for the social media industry in 2018? The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from… Continue reading The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your phone? If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. They will make social media marketing on… Continue reading 10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

How Effective is Twitter Promote Mode? We Tested It for 30 Days.

“@buffer, you’re invited to our beta program” Late last October, we received an email from Twitter with the above subject line. We were lucky to be the few selected for Twitter’s new automated ads beta program, Promote Mode. The idea is simple: For $99 a month automatically promote your Tweets and profile to expand your… Continue reading How Effective is Twitter Promote Mode? We Tested It for 30 Days.

Do 3rd-Party Social Media Tools Negatively Affect Reach and Engagement? Our 200+ Post Experiment and Results

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary. You might be wondering: Are my posts getting optimal reach and engagement? Do social media platforms penalize 3rd-party tools? Are 3rd-party tools really worth the cost? These are some of the… Continue reading Do 3rd-Party Social Media Tools Negatively Affect Reach and Engagement? Our 200+ Post Experiment and Results

We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

We are grateful for people who share what worked (and what didn’t) for them on social media. And we’ve learned a lot from their experiences. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. In this post,… Continue reading We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)

“How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was a sports reporter But for those of you out there who… Continue reading 7 Tips for Building a Career in Marketing (Advice and Insights From Top Founders and Investors)