The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500… Continue reading The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Some analyzed the top Instagram accounts… Continue reading I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising. There’s time and resources to consider as well.… Continue reading A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Getting Started with Instagram for Your Business: 8 Simple Steps

More than 500 million people use Instagram every day1TechCrunch, September 2017, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand2Instagram business blog, September 2017. If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd.… Continue reading Getting Started with Instagram for Your Business: 8 Simple Steps

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

If you do Facebook marketing, one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. We want to… Continue reading Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

Much has been written on the Buffer Blog about social media strategy. In the last month alone, we’ve covered (in great detail) everything from Facebook Messenger marketing and managing multiple social media accounts to creating remarkable content and the rise of micro-influencers. One thing that often gets overlooked in all of the detail is a more general… Continue reading 8 Tips to Quickly Master Social Media For Businesses & Entrepreneurs [SSM065]

13 Fantastic Places to Find Background Music for Your Video Content

Many experts predicted that 2017-2018 would be the “age of video marketing on social media” and the data is showing that they were overwhelmingly correct. Video has erupted onto the scene with brands and businesses creating more video than ever before – with no signs of slowing down. Consumers are loving it, too! HubSpot, for example,… Continue reading 13 Fantastic Places to Find Background Music for Your Video Content