Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media as a marketing channel, there was less… Continue reading Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time. You only get one; one photo, one shot to make… Continue reading The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

How to Keep Up With Social Media News in Just 10 Minutes a Day

Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared? If a piece of social media news… Continue reading How to Keep Up With Social Media News in Just 10 Minutes a Day

Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement,… Continue reading Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

We Made These 10 Social Media Mistakes so You Don’t Have To

This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we have learned from many of… Continue reading We Made These 10 Social Media Mistakes so You Don’t Have To

Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace, my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” The rest is history. Social media has changed and evolved so much since the early days,… Continue reading Top 10 Powerful Moments That Shaped Social Media History Over the Last 20 Years

The Complete Guide to Using Stock Photos in Your Marketing

When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right? Used correctly, though, free stock photos can… Continue reading The Complete Guide to Using Stock Photos in Your Marketing