Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential. Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success… Continue reading 6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

Only 10% of customer messages are answered on social media. Yet some brands find a way to answer 100% of requests. What’s their secret? Having many hands on deck certainly helps. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Customer support teams handle all inbound… Continue reading Inside Look: How Two Teams Share a Social Media Inbox

This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders. You may not realize it now, but there is so much we can learn from leaders like Socrates and Oprah and Cleopatra. Much of what they… Continue reading 8 Unexpected Marketing Lessons from History’s Most Influential Leaders

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter While we don’t typically associate… Continue reading The Art of Copywriting: How to Write Better Captions that Get Engagement

Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific ads based on their behavior online. In other words, retargeting campaigns turn internet “window shoppers” into real paying customers for your business. While we as marketers would love to live in a world in… Continue reading 7 Easy Ways to Improve Your Retargeting Ad Campaigns

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. For example, did you know that video posts on Facebook receive at least 59 percent more engagement than other post types? Since our 2017 research with Animoto comparing square vs. landscape video, little has been published around the… Continue reading Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive. Tools… Continue reading The 10 Top Social Media Tools Brands are Using to Succeed in 2019

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Wes Warfield from Nike shares how it handles engagement on Instagram.  Chances are you’ve come across Nike on Instagram at one point or another. With more than 83… Continue reading Nike’s Secret to Success on Instagram: Building an Engaged Community

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Remi Silva shares how his company, Blank Tag Co., grew from zero to $100,000 in revenue using Instagram ads.  In February 2017, when Remi and his girlfriend Alondra… Continue reading Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business.  “We are a visual brand with a visual product so the image sharing platform… Continue reading How Blenders Eyewear Creates Profitable Instagram Ad Campaigns