How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

h2 {font-size: 36px !important;} h3 {font-size: 28px !important;} h4 {font-size: 20px !important;} Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and… Continue reading How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager. Snapchat has even included a video creation tool in the Snapchat Ad Manager… Continue reading The Complete Guide to Creating Effective Snap Ads with Snapchat Ad Manager

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media as a marketing channel, there was less… Continue reading Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time. You only get one; one photo, one shot to make… Continue reading The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 12 Excellent Examples)

How to Keep Up With Social Media News in Just 10 Minutes a Day

Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared? If a piece of social media news… Continue reading How to Keep Up With Social Media News in Just 10 Minutes a Day

Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side of brand awareness and engagement,… Continue reading Awareness to Sales: Building a Social Media PRISM Funnel That Converts – Ian Cleary [SSM051]

We Made These 10 Social Media Mistakes so You Don’t Have To

This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we have learned from many of… Continue reading We Made These 10 Social Media Mistakes so You Don’t Have To