The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

In October of 2016 we dramatically changed our Facebook posting strategy. A gradual, but noticeable shift in many social media algorithms and an influx of brand advertising on Facebook meant that it was important for us to either start experimenting or we’d continue to see a decline in organic reach and engagement. Getting your content seen on Facebook is… Continue reading The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

How to Use Instagram Search & Explore to Boost Your Instagram Marketing

Instagram places a big emphasis on search and discovery of content. It’s one of the few social media platforms with a Search and Explore tab in its app. Being featured in the search results or in Instagram’s Explore section can be a great way to boost your success on the network with added exposure and… Continue reading How to Use Instagram Search & Explore to Boost Your Instagram Marketing

10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore all of the useful features… Continue reading 10 Little-Known Facebook Marketing Features and Hacks You Can Try Today

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. There’s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared. Added to that, each major social network has continued to… Continue reading How to Craft the Perfect Post on Facebook, Twitter and Instagram

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your… Continue reading Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass – Mary Rykaczewski [SSM044]

Facebook ads are quickly becoming a staple of almost every successful social media strategy. They have the power to benefit your business or brand on so many different levels. From understanding your target audience to driving sales to raising brand awareness, Facebook ads are a compelling way to spend your social advertising dollars. Though implementing a… Continue reading Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass – Mary Rykaczewski [SSM044]

How to Write a Great Social Media Manager Job Description (and Hire a Top Social Media Manager)

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. We’re thrilled that you’re looking to hire a new… Continue reading How to Write a Great Social Media Manager Job Description (and Hire a Top Social Media Manager)